Carl Croft Croft Architecture LtdCarl Croft

BA (Hons), Dip. Arch, RIBA

Managing Director

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Carl Croft is the founder and managing director of Croft Architecture and has a wide range of experience across many sectors. He previously worked for two well established Architectural practices in North Staffordshire before establishing Croft Architecture in January 2009.

Carl has had a passion for architecture from a very young age and it was sole ambition from his school days. His creativity and drive, along with a desire for continuous learning and self-improvement (not to mention a little hard work here and there!) has delivered the results.

He has nurtured and conscientiously grown the practice over the years, winning a commendation for Professional Services in the Staffordshire Chambers of Commerce Business Awards. Also for the Best Partnership Project & Best Education Building in the LABC Awards (Local Authority Building Control) and individually, Carl was runner up in The Sentinel Young Business Person of the Year Award.

To ensure consistent performance, service and safety, he has implemented quality systems and procedures throughout the business and successfully achieved independent accreditation across four ISO Quality Standards.

Carl is committed to implementing continual best business practice for Croft Architecture. To drive forward his ambition he is a member of the Vistage business group, who regularly connect to provide valuable collaborative business support, strategy and coaching.

Carl has the honour of holding significant roles within the local business community. He is currently Deputy President of the Stafford Chamber of Commerce and a board member at Staffordshire Chambers of Commerce.

Since the practice was founded Carl has developed the business, growing it from strength to strength. He’s assembled a strong team of talented, positive and pro-active, like-minded people and the practice continues to flourish.


Anthony Walker Architect Croft Architecture Ltd

Anthony Walker

BA (Hons), BArch, MA, RIBA


Anthony joined our team at Croft Architecture in February 2013 with a wealth of experience across numerous sectors including; education, commercial, residential, industrial, medical and town centre regeneration.

Working part time in practice whilst studying has allowed Anthony to be actively involved on a diverse range of projects within a variety of sectors, from small scale works to million pound developments. This scope of professional experience has provided Anthony with wide breadth of involvement through every stage of the design process from start to finish.

He has developed a broad knowledge and understanding which has not only facilitated his educational progress, but also his professional development in practice, where he has acquired a strong interest for environmental building design, construction and operation.

He has actively worked on numerous projects to achieve sustainable design solutions to obtain BREEAM rated accreditation, ensuring a minimal environmental impact through design, responsibly resourced materials, subtle integration of technologies and innovative construction techniques.

Anthony has also acquired a particular passion and strong expertise in 3D visualisation. He has the ability to transfer 2D drawings into realistic and compelling 3D visualisations that bring new spaces and places into a reality for people.

Since joining the team Anthony has proven he has the ability to deliver on any project and it was great to see him pass his RIBA Part 3 qualification to become a fully qualified architect in November 2016.


Karolina Alder Croft ArchitectureKarolina Alder


Karolina became part of our dynamic team here at Croft Architecture in 2018.

Born and growing up in Poland; she was surrounded a diverse mix of architectural styles, with a mix of works by Roman, Dutch and German architects. In the 20th Century, Poland regained its independence twice. Both events were extraordinarily important and impacted the development of architecture thereafter.

The variation in architectural styles, past and present instilled a passion for design and architecture in Karolina from a young age. This inspired her to develop her skills and strive towards a career in architecture.

She commenced her architectural studies in Poland and upon graduation she travelled to the UK to pursue a career in architecture. Working part time in practice in London whilst studying for her Polish equivalent of the RIBA Part 3 allowed Karolina to be actively involved in projects that required the design and delivery on several notable speculative office developments in London.

In the last twelve years Karolina has worked in on a number of complex & interesting projects, in a variety of sectors, including offices, residential, education, automotive, retail and leisure.

Karolina is excited to be part of the Croft Architecture team and she’s looking forward to sharing her experiences, expertise, good company, baking skills and wicked sense of humour with us all!


Jony Bedford Architectural Assistant Croft Architecture LtdJony Bedford

Architectural Assistant

Jony joined Croft Architecture in 2017 as an Architectural Assistant.

Having completed the first two years of his undergraduate degree at Liverpool John Moore’s University on a full-time basis, Jony decided to complete his architectural journey working part time practice with our team here at Croft Architecture to gain valuable work experience.

Joining us has provided Jony with an opportunity to develop his technical understanding as part of a small team and take on more responsibility as he completes his architectural training. 

He makes excellent use of AutoCAD and 3D visualisation packages to produce high-quality images that assist in the design process and are used in client consultations to explain complex proposals.

He is currently involved in running various residential and renovation projects under the direction the project architect, which give him the opportunity to hone his project management, design and presentation skills.

Since joining the team Jony has proven he conscientious, quick to learn and he has a keen eye for detail. We’re looking forward to supporting him as he takes to the next steps to become a fully qualified architect.


Croft Architecture Sarah Croft Digital Marketing AssistantSarah Croft

BA (Hons)


Croft Architecture welcomes Sarah Croft to the team as our Digital Marketing Assistant. Sarah joined the Croft Architecture in June 2014 with an experienced sales and marketing background.

Studying Tourism Management at Staffordshire University, Sarah developed a strong interest in marketing and directed her studies to strengthen her knowledge and experience in this area. She has valuable experience as Marketing Assistant at a local Architects practice, as a Marketing Copywriter for an I.T sales and marketing company and thereafter, working for the The Co-operative Travel.

Sarah has a grown up with a passion and a strong interest in architecture from her father, who has since retired as an architect and she now shares her interest whilst working with her husband, Carl Croft, Managing Director of Croft Architecture.

Sarah is excited to join Croft Architecture and expand her marketing skills within the digital environment, building Croft Architecture’s brand awareness and extending its digital reach.