Land with potential?

Find out what your land could become

Before you commit to a planning application, ask Croft Architecture to assess the site, identify the risks and give you a clear professional view of its prospects for Permission in Principle.

Permission in Principle can be a focused route for testing whether a small site is suitable for housing-led development.

But the route is not right for every site — and a low-information application can still expose avoidable risk. Our fixed-fee PIP Land Potential Review gives landowners, buyers and small developers an informed first view before they invest in the next stage.

Our architectural team will review the planning context, site constraints, relevant history and indicative capacity. You will receive a concise report with a Green, Amber or Red prospect rating, the reasons behind it and a practical recommendation for what to do next.

What you receive

• Eligibility and best-route check
• Planning policy, history and desktop constraints review
• Indicative minimum–maximum dwelling range
• Green / Amber / Red prospect rating with clear reasons
• Priority risks and investigations
• Recommended next step and 20-minute findings call

Start your land review

•  Send us the site address or a location plan, tell us what you hope to achieve, and we will confirm whether the review is suitable.
• Fixed fee
• Typical turnaround: five working days after we receive the required information. 

This service provides a professional desktop opinion based on information available at the time. It is not a planning consent, valuation or guarantee of approval. Permission in Principle is an England-only, housing-led route and development cannot begin until technical details consent and any other necessary approvals are obtained.